OMO advert: Blog Task

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 1) What year was the advert produced?

The advert was produced in 1955



2) How were women represented in most adverts in the 1950s?

They were represented as domesticated, as housewives.



3) How does the heading message ('OMO makes whites bright') and typography promote the product?

It directly links to their purpose for product and the sans serif portrays a more informal message out to women who are at home



4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The lipstick used (makeup) is red which could connote to romance and love and also the product since it has that same colour on the ends. Her clothes match the theme of the advertisement and she is doing the laundry which stereotypes women.




5) Why is a picture of the product added to the bottom right of the advert?

This is to give the audience an idea of what the product will look like and will also increase the chance of preferred reading




6) What are the connotations of the chosen colours in this advert - red, white and blue?

White can be linked to something clean and pure which symbolises the product. The red connotes to romance and love which you could say is her love for the product. The blue matches the theme and gives that calm tranquil vibe off the the product and the advertisement itself


7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples. This brand new OMO-brightness puts ordinary whiteness completely in the shade. This line makes the product sound even more enticing to buy because the audience will wonder what kind of cleanliness will OMO show out to be.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
Women are domesticated and seen as to do the work around the house and that women would take interest in powder detergent since they don't have much of a social life because they are always at home.


9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
 They wanted the target audience to think that this product is like no other and that it should be brought right away.


10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
That this product is probably like every other washing detergent and there is no point in wasting money to buy this specific one


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