Jibril's Blog

  1) Why is the advert set in the 1950s? What audience pleasure does this provide? It provides Nostalgia as it computer generates an image of Audrey Hepburn a renowned Hollywood actress during the 1950s  2) Which of Propp's character types are represented in the advert? (Note: just choose two or three character types that are definitely used in the advert - it does not use them all).  The Hero and the donor are represented in this advert 3) How does the advert's narrative (story) follow Todorov's theory of equilibrium? There is equilibrium at the beginning when she is on the bus and that peace is disrupted by the Man and his fruit stall. It is then later resolved with a new equilibrium by the chauffeur offering "Audrey Hepburn" to ride in his car and they drive off into the sunset 4) Who is Audrey Hepburn? Audrey Hepburn was a British actress and humanitarian. Recognised as both a film and fashion icon, she was ranked by the American Film Institute as the third-gr

  1) List the   three  most important magazine cover conventions in your opinion and explain   why  for each one. Now study this cover of  Closer  magazine: 2) Identify as many of the magazine cover conventions as you can and write a list of where they appear on this cover of Closer. As an extension, you could also write about the preferred reading for the convention - what the magazine is trying to communicate to the audience. There is the cover line and colour  plot  which fits well with British  generalisations  and culture. The Magazine  features a  combination of Serif and sans serif typography which  permits  you to comprehend the  diverse  approaches this magazine is  depicting  to its  audience .  Besides , The magazine  intensely   depends  on  talk  from celebrities which  majority  of them are female. The  assortment  of  distinctive  colours from the  range  of stories makes the  audience   pulled in  to the magazine  as it  stands out.

  1) Write a definition of  representation  in media studies. Clue: The answer is in the notes above! How groups or events or individuals are presented / portrayed. 2) Now look at the cover of Closer magazine above.  List  all different types of people and groups represented on the front cover. E.g. women, celebrities, race/ethnicity etc. Mostly women celebrities of white ethnicity and Mothers. There is also representation of a gay Father 3) What does the representation of  women  on this front cover suggest female audiences are mainly interested in? Women celebrities' marriage situations and motherhood. 4) Are there any  stereotypes  you can identify? E.g. women and motherhood; celebrities etc. Being a mother, Marriage, Celebrities. 5) Is there anything on the cover that  subverts  typical stereotypes in the media? There is reference to a gay father which subverts gossip magazines stereotypes 6) What is the  preferred  reading of this magazine cover - what do the producers want au

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Women being seen as housewives and domesticated 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Doing whatever they choose to and taking some of the roles of men     5) How do your findings suggest representations of gender have changed over the last 60 years?  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You

  1) Look at the  Tatler Media Pack . Go to  page 2 : how does the editor introduce the magazine? The editor begins the introduction with a brief summary of its outstanding reputation as a well respected magazine 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? TATLER Circulation 80,035 Readership 163,000 Average HHI £261,572 Female 73% ABC1 83% AB 51% Average Age 41 London/SE 70% 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? Tatler readers tend to think that designer is a key aspect in fashion and £843 million spent in the last year  4) Go to  page 10 . What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? Wha

  1) What year was the advert produced? The advert was produced  in 1955 2) How were women represented in most adverts in the 1950s? They were represented as domesticated, as housewives. 3) How does the heading message ('OMO makes whites bright') and typography promote the product? It directly links to their purpose for product and the sans serif portrays a more informal message out to women who are at home 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The lipstick used (makeup) is red which could connote to romance and love and also the product since it has that same colour on the ends. Her clothes match the theme of the advertisement and she is doing the laundry which stereotypes women. 5) Why is a picture of the product added to the bottom right of the advert? This is to give the audience an idea of what the product will look like and will also increase the chance of prefer

  1) What key conventions of print adverts can you find and what are the  connotations  or deeper meanings of each convention? In this advert I can see the logo, the slogan, the product picture. The colourful rainbow could suggest that it is targeted at children  because they would be attracted to it. The rainbow is also its USP 2) For each convention, write about how it might appeal to a target audience.  The picture of the product would especially appeal to a young target audience of children and teenagers because it stands out and it is very bright. The logo is very clear and in the centre of the product in bold white typography. In addition the rainbow underscoring it would interest the children target audience because the different colour sweets would be tempting to try. 3) What is the USP (unique selling point) for Skittles and how do you know? The USP for skittles is the rainbow because not only is it one of their key marketing assets, it also is consistently used throughout all